יום חמישי, 17 בנובמבר 2016

צ'ק ליסט 
צקליסט קידום לאתר/דף אינטרנט
1.כותרות מטא 
טייטל - הנעה לפעולה, מילת מפתח, אורך בין 50-60 , מתחת ל55 תווים כמעט תמיד מציג כמו שצריך.
תיאור - תיאור שיווקי שיקנה את הגולש להכנס לתוצאה.
2.האם העמוד חסום ברובוטס (בעמוד או בקובץ חיצוני) , האם לעמוד יש תגית nofollow.
3.תגית קנוניקל במידת הצורך
4.תגית שפה hreflang לאתרים עם כמה שפות.
5.כותרות H חלוקה קלה לגולש
6.נושא/מילת מפתח מופיעה בתוכן ובחלק מהכותרות.
7.זמני טעינה (תלוי לפי משקל העמוד).
חיבור JS, CSS במידת האפשר.
שימוש בCACHE
דחיסת תמונות
אופטימזציה לתמונות
8.התאמה למובייל - או רספונסיביות או עמוד אלטרנטיבי ( ההחלטה נעשית לפי השימוש בנייד).
9. שימוש בפירורי לחם מיקרודטה או rdfa (מומלץ אך לא חובה).
פירוט בschema.org
https://support.google.com/webmasters/answer/185417?hl=en
10. בדיקה שגוגל אנליטיקס (או כלי ניטור אחר) מותקן כראוי.
11. בדיקה בWMT מותקן כראוי.
12. מפת אתר XML דינמית
13. שגיאות 500
14. שגיאות 404
15. הפניות 301/302
16. כפתורי שיתוף חברתי.
17. תגיות ALT בתמונות + משקל התמונה.
18. האם יש קישורים שבורים בעמוד
בדיקה סלקטיבית עם אתרים כמו: http://www.deadlinkchecker.com/
או בדיקה גורפת לאתר עם תוכנה כמו פרוג.
19. כתובות ידידותיות (ניתן להכניס את מילת המפתח בכתובת, אך עדיף באופן הגיוני)
20. איכות התוכן , שגיאות כתיב באתר, בדיקת מקוריות התוכן
כלי חינם: http://smallseotools.com/plagiarism-checker/
בתשלום לאתר שלם: http://www.copyscape.com/
או פשוט בעזרת חיפוש ידני בגוגל.
21. קישורים חבויים, קישורים בטקסט קטן מאוד, קישורים בטקסט עם צבע זהה לרקע.
22. האם העמוד נגיש (כמה קליקים מעמוד הבית?)
23. האם יש עמוד 404 ידידותי? (מומלץ שיהיה חיפוש, וקישור חזרה לעמוד הבית או עמודים מובילים אחרים, בכדי למונע נטישה).
24. בדיקת עמודים כפולים : עם ובלי WWW, עם ובלי HTTPS , עם ובלי index.hhtml
25. האם גוגל סרק את העמוד , והאם הוא מציג אותו באינדקס?
בדיקה:
http://klod.co.il/projects.html
חסר ALT , H1
http://goo.gl/icBMJn
חסר תגיות מילת מפתח , תיאור ותגית H
סוגי עונשים:
האם האתר מוענש (בדיקה בWMT),
סוגי עונשים:
Site-Wide Penalty
The Keyword Penalty
Group of Keywords Penalty
Page Only Penalty
Directory Penalty
PageRank Penalty
De-indexation
סוגי קישורים שעלולים לגרום לענישה אלגוריטמית (פנגווין פנדה):
החלפת קישורים
קישורים מאתרי מאמרים (אתרי תוכן ירוד)
קישורים מווידגיטים
קישורים ממודעו שמעבירים PR
תוכן ממומן עם קישורים שמעבירים PR
קישורים חבויים בCSS או JS
קישורי פוטר מוגזמים
שימוש חוזר מופרז באותו תגית אנקור באתר
קישורים מוגזמים מאתרי בוקמרק

יום שבת, 5 בנובמבר 2016

רשמת הורואים באיביי:
"Santin Art",
"Frux",
"Ergobaby",
"Ammex",
"Skip Hop",
"Velcro",
"Hunter",
"Wham-O",
"Waba Fun",
"MyPillow",
"Ergo Baby Carrier",
"Squatty Potty",
"Moen",
"Ergobaby",
"MJ Boutique",
"Walker Edison",
"DEWALT",
"Clapton",
"Neewer",
"bubblebagdude",
"OhFlash",
"Britax",
"Conair",
"Meal Prep Haven",
"Waterpik",
"Brock",
"Peak Marketing",
"HATCHBOX",
"Enfamil",
"Boba",
"Fitbit",
"Arm's Reach",
"3 Sprouts",
"Travelrest",
"MCS",
"AmScope",
"As seen on TV products",
"Baby Bullet",
"Back2Life",
"Beachbody",
"Bodylastics",
"Bose",
"Bowflex",
"Cabeau",
"Chicco",
"Easton",
"Ecosphere",
"Electronics",
"Euro-Pro",
"fat gripz",
"FURminator",
"Gel Fuel",
"Goal Zero",
"Henckels",
"Hoover",
"Kidkraft",
"LunchBot",
"Magicbullet",
"Nest",
"Nickelodeon",
"Ninja",
"NutriBullet",
"Otterbox",
"OXO",
"Party Bullet",
"Shark",
"Simplehuman",
"SlenderTone",
"Slim Belly",
"Sigma",
"TRX",
"Flex",
"ViSalus",
"WaterPick",
"Weber",
"Weider",
"Youthology",
"Bowflex SelectTech",
"Brookstone",
"Fitbit Flex",
"LG Tone",
"Revolving Products",
"Revolver Drill Brush",
"Brock",
"Adobe",
"Alaska Airlines",
"ALM Productions",
"American Welding Society",
"Amybug's Attic",
"Ansonia Records",
"Ashleigh Talbot",
"Atvimports",
"Australian Gold",
"Auto Meter Products",
"B. C. Broncos",
"Band To Bow",
"Beautiflstuff",
"Bill Owen",
"Blockware",
"Bose Corporation",
"Bronze Gallery",
"Bua",
"Bushnell",
"Canadian Standards Association",
"Capt_nemo & Round_2Brass",
"Cartier",
"CeraNet",
"Cher-ished Treasures",
"Chrysler",
"CLOCHE COUTURE TRADEMARK",
"Coldwater Creek",
"Continental Enterprises",
"Cosmic Debris",
"Creative Carvings by Monte",
"Crocs Asia",
"Cynthia Dakin",
"Dansko",
"DataPro",
"Davidson Photography",
"Dermalogica",
"Dionne Quintuplets",
"DONMAR Enterprises",
"DropCrate",
"E.I. du Pont de Nemours",
"ECLIPSE RECORDS",
"EFBC's Feline",
"Environ Skin Care Pty",
"Erica Skadsen/Organic",
"Eurotech Photographics",
"Fabriika",
"Fashion Polish",
"FGM Ventures dba Petpost",
"Fitness Brands",
"Foscam Intelligent",
"Frito-Lay",
"Garry Winogrand",
"Georgia Pacific",
"GMV Productions",
"Grand Chapter of Phi Sigma Kappa",
"GrimmSpeed",
"Harley-Davidson Motor Company",
"Helena Lind",
"Hoberman Designs",
"Huggalugs North America",
"Hybrid Systems",
"Intuit",
"jackets4bikes",
"Jim Pace Magic",
"Jordan Design",
"K.W. Muth Company",
"King Baby Studio",
"Knowledge In Motion",
"La Boutique de Bacchus",
"Las Vegas Wranglers",
"Leupold & Stevens",
"Lifetrons Switzerland GmbH",
"LINDE",
"Liz Armano",
"Luxe Purses",
"Magnolia Rubberstamps",
"Mars, Inc.",
"McCain Photography",
"Merle Norman Cosmetics",
"Mikimoto America",
"Moni Originals",
"Mud Puppy Mold Company",
"MyStudyGroup101",
"National Board of Medical Examiners",
"New Era Cap Company",
"Nordstrom",
"Oki Data Corporation",
"Orange USA",
"Osmosis Skincare",
"Pacific Market",
"Pampered Chef",
"Patmont Motor Werks",
"PeachpopsClipArtTM",
"Philosophy, Inc.",
"Playtex Products",
"Poppy Company",
"Pratico Goods",
"Quiksilver",
"Ranger Doug's",
"Red Bull GmbH",
"Red Steagall's Cowboy Corner",
"ReminderBand",
"Richard Avedon Foundation",
"RN Study Spot",
"Roth Company",
"Rude Awakening Coffee House",
"Salt Life Holdings",
"Sara Moon",
"Scrolling License Plate Patent Infringement",
"Sensation Press",
"Siesco",
"SmarterFresh",
"SNB-REACT Netherlands",
"SoloWork Studio",
"Spyder Active Sports",
"Stussy",
"Swarovski",
"Synergetics",
"Tania R. Chase",
"Technical Video",
"Estate of Marilyn Monroe",
"NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES",
"University of Iowa",
"Thomas Losh",
"Tiger Tom Pistone Race Cars & Parts",
"TokyoFlash Japan",
"Tori Richard",
"Trainingmask",
"Markenverbund",
"Ultimate Sports Franchise Agents",
"Vacheron Constantin",
"Victory Seed",
"Viper Interactive",
"Walker Metalsmiths Celtic Jewelry",
"WD Music Products",
"Wiggles Touring",
"World Wrestling Entertainment",
"X Bats",
"Y&T - Meniketti",
"Yubo Technology",
"Zappos",
"3Skulls Paintball",
"Aleratec",
"American Eagle Outfitters",
"Americas Drive-In",
"AnalogMan Guitar Effects",
"Apex Tool Group",
"AsKoruBeads",
"Auntie Anne",
"Australian Made",
"Autoline",
"B.H.P",
"Barnett Research and Computer Imaging",
"Bell Helicopter Textron",
"Billie W. Taylor",
"Bloomberg",
"Brenda Franklin",
"Browne Horse Music",
"Bug Me Video",
"Bwthynbach",
"Canon",
"Care Creations",
"Cath's Pennies Designs",
"Chalk & Vermilion Fine Arts",
"Chicago Iron Tycobrahe",
"Classic Video",
"Cloud B",
"Colnago",
"Cool Mobility",
"Country Collectibles",
"Creeks End Crochet",
"Crocs",
"Cypress Collectibles",
"Dark Horse Comics",
"Dave Fant Company Of Arkansas",
"Dell Computer",
"Dick Harrell Performance Center",
"DMS International",
"SkinScience Labs",
"EAGLE CREEK ENTERPRISES",
"Ecosphere Associates",
"EFI Live Limited",
"Epson",
"Escort",
"Exel Products",
"Fabriika",
"Federal Express",
"FileMaker",
"Fleurville Florida Council of Bromeliad Societies",
"Fossil",
"Fujikura Composites",
"Gary Kosnitzky",
"Georgie Girl Australia",
"GN Netcom",
"Grand Lodge Fraternal Order of Police",
"GUESS",
"MARCIANO",
"Harry Harrison",
"Hewlett-Packard Company",
"Home Power",
"Hugs Not Drugs",
"Incipio Technologies",
"IQ Implant Devices",
"Jaclin Dunne",
"JMDL Toys",
"Joseph Rorie",
"Kason Industries",
"King Technology",
"Kronemann Design",
"La Chemise Lacoste SA",
"Laser Design",
"Levi Strauss",
"Lifted Research Group",
"LinkedIn Corporation",
"Liz Claiborne",
"Luxottica Retail",
"Mamiya America Corporation",
"Mary Capan",
"Medcosouth Healthcare",
"Metropolitan Kitchen",
"Minelab Electronics",
"Mooneyes",
"My Pageant Kid",
"Mywalit",
"National Historic Mining Initiative",
"Nichols Photography",
"NSK Americas",
"Old & Urban",
"Organo Gold",
"Osnat",
"Packard Club",
"Panasonic Corporation of North America",
"Patricia Wilde",
"Pen Press Publishing",
"Photomedex",
"Ploom - Pax Labs",
"Power Art Design Airbrushs Pty",
"PremiumFishing Auctions Store",
"Rachel Caine",
"Rare Sportsfilms",
"RED DIGITAL CINEMA CAMERA COMPANY",
"Relix International",
"Revelation Records",
"Rideworx Pty",
"Rocket Science Institute",
"Rothstein Guitars",
"Sado Nation",
"Santas Christmas Town",
"Savanna Group",
"Searching for Louis Media",
"Sew Terific Designs",
"Sigma Beauty",
"SmartSound Software",
"SnugglyCat",
"Southwest Pictures",
"Southwest",
"Stephen Shore",
"Sue Coffee",
"Sweet Gal Decals",
"Tad-Bits Baby Items and More",
"TASER",
"TechSmith",
"Ferret",
"Sensual Candle",
"Weinstein",
"Thread-A-Bead",
"TigerDirect",
"Tom Kelley Studios",
"Total Family Ministries",
"Treasured Hungarian Family Recipes",
"UGG Holdings",
"Ultramax",
"Vanguard",
"Vietnam",
"Virgil C. Stephens",
"Ware Family Genealogy",
"WH Software Limited",
"Wonder Wizards",
"danworkshop",
"Xiangzhiheng",
"Younique",
"Yvonne Hedley",
"Amway Corporation",
"Annenberg Foundation",
"Artbeats Software",
"Atlantic Research and Marketing",
"Austin City",
"Autism Speaks",
"Avedis Zildjian",
"Bally Pinball Fun",
"Beachbody",
"Bill Lawrence",
"Blitzburgh Sports",
"Boppy Company",
"British Phonographic Industry Limited",
"Bruce Lee Enterprises",
"Burberry Limited",
"CameraQuest",
"Canyon Dancer Motorcycle Products",
"Carrs Coins and Rocks",
"Celebration Bar Review",
"Chaz Dean Studio",
"Chloe",
"Cloanto",
"ColArt",
"Continental Airlines",
"Cosanti",
"Creations By Jeannine",
"Crochet Crafts by Helga",
"Cutco Cutlery Corporation",
"Daniel Bingham Design Studio",
"Dassault Systemes",
"David Barton",
"Delta Air Lines",
"Digium",
"Doggie Bow Ties",
"Drive-In Exchange",
"Dunlop Manufacturing",
"EASTON SPORTS",
"Edison Nation",
"Ember Candles",
"Ergo Baby Carrier",
"etrailer",
"FabJob",
"Farmland Foods",
"Fender Musical Instruments Corporation",
"Fire House Neon",
"Footprints Publishings",
"Frida Kahlo",
"Garmin",
"General Motors",
"Gibson Brands",
"GQ Electronics",
"Graydog Woodenware",
"Guthy-Renker",
"HDMI Licensing",
"HKS Europe",
"HotBuckles",
"Hy Cite",
"Intenze",
"It Works",
"JewelultraDiamondbrite",
"John Deere",
"JRM Licensing",
"Kevin Terry",
"Kleinn Automotive Accessories",
"Kyser",
"Larry Hartsell Seminars",
"LetterRip Decals",
"LifeProof",
"Linda McSweeney",
"Little Tree",
"Luxe Jewels",
"Magnetic Poetry",
"Mannatech Incorporated",
"Matt Groening",
"Mellotron Archives",
"Microsoft",
"Mitchell Repair Information",
"Moviecraft",
"MyGift",
"Nandita Arts",
"NetPicks",
"Nintendo",
"Oakley",
"OPI Products",
"Orthotebb Health Shoes",
"P Rogers",
"Pamp SA",
"Patch Me Thru",
"Pawsitively Perfect Bows",
"Pevonia International",
"Platypus Wear",
"Polymorphe",
"Practically Darling Designs",
"Provo Craft",
"Randomwalk",
"RE/MAX",
"Red Monkey",
"Rembrandt Charms",
"Rhodes",
"Rivington",
"Rohde Fine Art",
"RRO Entertainment",
"Saleen",
"SAP",
"Scottcrew",
"Seeing with Sound",
"Shimano",
"Skiboards Superstore",
"Snap-on",
"Sole Technology",
"Sprint Corporation",
"StudioJenkins Works",
"Sunrider",
"Sylver Designs",
"Tamiya America",
"Technica USA",
"Collector's Addition",
"Heirs and Estate of Peter William Ham",
"Software & Information Industry Association",
"Third Man Records",
"Tiffany & Company",
"TMH Technology",
"Top Secret Recipes",
"TrailerSauce",
"Turbosmart",
"Ultimate Creations",
"Ursula Hock-Henschke",
"Vickie Milazzo Institute",
"Vintage Fans",
"Vortex Optics",
"Water Pik",
"Whizardries",
"World Hockey Association",
"SnakeEmporium",
"XPressMart",
"Your Baby Can",
"Zamboni",
"Abercrombie & Fitch",
"Air Force One",
"Alex Perez",
"American School of Needlework",
"Amiclubwear",
"Angela LaFramboise",
"AR15",
"Asylum Records",
"Aussie Video Slots",
"Authentic Brands Group",
"Automotive Technologies.",
"Bad Monkey",
"Baume & Mercier",
"Benchmade Knife Company.",
"BINO Products",
"Bonnie's Plants",
"Brian Smith",
"Browning",
"Bumbleride",
"Calutech.",
"Canyon Chenille.",
"Carmen's Vintage Collections",
"CBS Entertainment and Desilu",
"Chanel",
"Chief Architect",
"Clayful Creations",
"Coach",
"Competition Clutch",
"Coquetry Clubwear",
"Coway Co.",
"Criswell",
"Cucusoft",
"Danes-R-Us",
"DarkHorse Ranch",
"Dave's Discount Motors",
"Delphi Technologies",
"Diesel",
"Doctor's Associates",
"DressThatMan",
"Duke of Pearl",
"Eames Office",
"Edgar Rice Burroughs",
"Electro-Harmonix Effects",
"Epson America",
"ETIENNE AIGNER",
"Exeter Research",
"Facelift",
"Federation Against Copyright Theft",
"Fire Cam",
"Flexibrace",
"Fox Film",
"Gaiam",
"Gaylord Entertainment",
"Gerber Childrenswear",
"Gottlieb Development",
"Grandma Moses Properties",
"GUNNAR Optiks",
"Hartley Loudspeakers",
"Hillstock Collection",
"Horizon Hobby",
"Human Touch",
"Insert Knowledge Here",
"iRobot",
"Jet Performance",
"Jo Condrill",
"Joy Kroeger Beckner",
"Kenu",
"KiniArt",
"KT Magic",
"Langley Productions.",
"Lenny and Eva",
"Lia Sophia Jewelery",
"Light & Dark Productions",
"Lip Ink",
"Lizzie Borden",
"Mad Dogg Athletics",
"Manchester United",
"Master of Illusions",
"Medieval Moccasins",
"Michelle's Scrapbooking",
"Miraflex",
"Motion Picture Association of America",
"My Poupette Enterprises",
"N.V.E",
"National Shooting Sports",
"Nike",
"Nu Skin",
"OnlineFabricStore",
"Origami Owl",
"Otterbox",
"Pagedown Technology",
"Paradise Film",
"Big Pictures",
"Patti Meador",
"Peri K Designs",
"PiperWai",
"Plumeria Bay.",
"Power Straight",
"ProfessorProfits",
"Radiancy",
"Razormaid! Productions",
"Red Hat Society",
"Relleciga Official",
"RGIS",
"Ridgerock Tools",
"Rowena Cherry",
"Sadowsky Guitars",
"Sanyo Electric",
"Schlyer Designs",
"Secret-of-Art",
"Shabby Chic",
"Sigmacumlaude",
"SMS Audio",
"Society for Human Resource Management",
"Spicer Pro",
"Stromberg Carburetor",
"SummitFashions",
"Swiss Army Brands",
"Takata Corporation",
"Team Mysterio",
"Tekay Designs",
"Gretsch",
"Sewing Bee",
"Thin Blue",
"Three Dogs and a Cat",
"Time Tracker",
"Tomei Powered",
"Total Gym",
"Tshirt Bordello",
"UGS Corp",
"United States Forest",
"Vera Bradley",
"Vintage Cigarette Lighters",
"Volkswagen Corporation",
"Warner's Blue Ribbon",
"Whelen Engineering",
"Wonder Wizards",
"danworkshop",
"Xiangzhiheng Electronics",
"Younique",
"Yvonne Hedley",
"Arris"
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